Before the next generation of iPhones comes out in the fall of 2018, Apple plans to discontinue their newest iPhone. Due to the iPhone X’s high price tag (starting at $999) and weak demand, sales are low and Apple is not planning on lowering the price. “The iPhone X would hurt product brand value and lineup of 2018 new models if it continues to sell at a lower price after 2018 new models launch,” said KGI Securities analyst Ming-Chi Kuo. A major factor contributing to the new iPhone’s price is the new organic light-emitting diode (OLED) screen, which costs significantly more than the liquid crystal display (LCD) screens on previous generations of the iPhone.
In addition to low sales numbers, there have been mixed reviews. Junior Devan Johnson loves her new iPhone and thinks it’s way better than any of her previous iPhones. “My favorite thing about the iPhone X is its battery life,” said Johnson. “It’s actually incredible. It lasts all day long and I never have to worry about it running low.”
Johnson is also a huge fan of the facial recognition feature. “You can buy anything with just one look and you don’t have to put your password in any time you want to download a new app,” said Johnson. “You can also play really fun games by just moving your eyebrows. And I love how you just look at your phone and it opens.” Johnson also loved the new and improved camera. “The pictures it takes are actually insane,” she said. “Its like you have a professional camera right in your pocket.”
Although the iPhone X has many new tools and tricks, some people are not a fan of how different it is compared to older iPhone models. “The main thing I don’t like about the new phone is how it’s not as easy to cancel your apps,” said junior Avi Arora. “You can’t just swipe up like on the old phones. You have to swipe up, hold down, and then swipe up again.”
Many users don’t like the fact that there’s no home button. “It just messed up everything,” said Arora. “Instead of swiping up for the Control Center, you have to swipe down from the top right hand corner. Swiping up now is how you unlock the phone.” Facial recognition, although it seems useful, is not 100% accurate. “I have friends who are twins and the phone couldn’t differentiate the twins,” said Arora. “Also, I held up a picture of my face to my phone and it unlocked, so I honestly think a passcode is more secure than Face ID.”